Village reports strong social and app engagement: analytics presented
The communications manager presented platform-level analytics showing large reach and engagement across Facebook, Instagram, LinkedIn and the village app, and recommended repackaging content for native app consumption and more consistent calendar publishing.
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Chase Evans gave data showing engagement gains since late April, citing platform-level metrics he said indicate rapid growth. "The page reach 452,000," Evans reported, and he added that Instagram and app metrics show sustained use: the app has "over 4,200 total app downloads" and the e-newsletter has an audience of "over 3,200 people" with a 57% open rate, figures Evans used to argue the new communications position is producing measurable returns.
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