Assembly backs ban on AI‑only therapy advertising and services without licensed clinicians

Aug 30, 2026

SB 903 would prohibit AI companies from advertising or delivering therapy services unless a human licensed clinician is responsible; the Assembly passed the bill on concurrence.

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Assemblymember Pellerin presented SB 903 on behalf of Senator Padilla, warning that AI chatbots advertised as offering therapy can be ineffective and potentially harmful when not delivered by licensed clinicians. "SB 903 will prohibit AI companies from advertising or providing therapy when those services are not delivered by a human licensed professional," Pellerin said on the floor.

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