DDA reports 160,000 impressions from 'Ride Ski Save' ad; board weighs summer strategy and influencers
A recent 'Ride Ski Save' campaign cost about $2,800, produced roughly 160,000 impressions and about 3,500 clicks; local merchants redeemed three coupons. The board discussed reusing footage, timing ads for summer, and exploring influencer partnerships and targeted ad boosts tied to weather/events.
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Staff reported metrics from the recent 'Ride Ski Save' digital campaign: about $2,800 spent, roughly 160,000 people reached and about 3,500 clicks; local businesses reported three coupon redemptions between December and the day before the meeting.
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