Drop platform reports 450,000 requests and early processing by data brokers
CPPA staff reported about 450,000 deletion/opt-out requests submitted to Drop and that approximately 30% of data brokers began processing requests after the August 1 processing obligation; staff described hashing, broker matching, sandbox testing and support metrics.
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Assistant Deputy Director Marissa Rosenblat and Chief of IT Ardum Androsaf gave a detailed operational briefing on Drop, the state's delete-request and opt-out platform created under the Delete Act. Rosenblat told the board that since the January launch consumers have submitted approximately 450,000 requests covering more than 200 million identifiers, and that data-broker registration and processing activity accelerated after the August 1 processing deadline.
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