Museum director credits dinosaur exhibit as March attendance rises 18%
Museum Director Beth Kowalski reported March 2025 attendance rose 18% from March 2024 (attributed to the dinosaur exhibit) and that NFL Draft week attendance climbed 34%; she also reported 158 volunteers contributed 3,788 hours in 2024, valued at $126,868.
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Museum Director Beth Kowalski told the Brown County Education and Recreation Committee on May 7 that March 2025 attendance increased 18% over March 2024, a change she attributed to the museum’s dinosaur exhibit. Kowalski said paid attendance during the NFL Draft week was up 34% compared with the same week in 2024 and that guests during that period came from 16 states in addition to Wisconsin.
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