Board reviews fall media plan, flags SEO contract and optimization needs
Staff previewed the fall media campaign (programmatic audio, connected TV, Google/Meta buys) and noted gaps in historical metrics; they flagged the city's SEO contract (~$25,000/year) for closer oversight and proposed applying for a CTO mentorship for budgeting help.
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Staff presented the fall media campaign approach—programmatic streaming audio, connected TV buys, preroll video, display retargeting and paid Meta—and described plans to AB‑test creative and optimize buys week‑to‑week. Meredith said the campaign will target the 30‑to‑60 demographic and that optimization will be emphasized so money is spent efficiently; she asked the board for input and signaled that contractor Kyle Blakely will present more detailed metrics at a future meeting.
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