Economic development unveils 'Shop Frederick' campaign and notes downtown openings
Economic development staff briefed trustees on a new Shop Frederick campaign including a community design contest, maps and year‑round small-business branding; staff also noted Dunkin' will open tomorrow and Hush Lounge recently completed a soft opening downtown.
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Economic development staff presented a plan to boost local commerce in downtown Frederick with a year-round Shop Frederick campaign that would include a community design competition for a shop-local logo, seasonal and long-term branding assets, business collateral, and a downtown business map. The presenter emphasized the effort would leverage Small Business Administration marketing resources and local creativity to drive foot traffic beyond the holiday season.
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