Commission explores business-paid wayfinding panels and program logistics
Commissioners discussed reviving a program that would allow businesses to buy panels on town wayfinding or directory signs, and considered testing the approach with a pilot to measure interest and revenue potential.
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Commissioners and staff discussed whether wayfinding panels could be sold to businesses or filled by town advertising, with staff suggesting a pilot program to test interest. The idea would allow businesses to purchase panels on wayfinding signs or for the town to fill vacant panel slots if insufficient businesses sign up.
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