Digital media director reports RVTV app tripled on-demand viewership
Brandon Given told the Jackson County Board of Commissioners that app viewership has roughly tripled and that on-demand viewing outpaces live viewers for morning meetings; he urged the county to promote the RVTV app and flagged changes in cable distribution that may affect local channel carriage and franchise-fee revenue.
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Brandon Given, director with the Oregon University Digital Media Center, told the Jackson County Board of Commissioners on Oct. 27 that the county’s online viewing has increased substantially since the launch of the RVTV app. "The viewership is about tripled," Given said, citing strong on-demand numbers across iOS and Roku platforms and steady live-stream traffic on Civic for morning meetings.
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