Marketing plan trimmed; visitor guide distribution strategy changed
Presenter reviewed a revised marketing plan with budget reductions that lower the prior draft toward roughly $524,000 and confirmed the decision not to mail the visitor guide to local residents this cycle to preserve inventory for wider distribution channels.
The full story
The presenter walked the committee through a revised marketing plan and a lower budget target that reduces fees for strategy/account management, photography and some paid media line items and folds the newsletter into existing contracted work.
Sign up to keep reading.
Your free newsletter brings you what your city council, county, and school board discussed and decided.
or
Free account
Keep reading for free
Create a free account to finish this story and see the video, transcript and key details.
Continue with GoogleContinue with emailAlready have an account? Log in