Panel backs transparency rules for AI-generated political ads
The committee amended and passed SB1624 to require clear disclosures when political ads use AI-generated audio or visuals; the bill shields platforms that did not create the content and provides candidates a civil remedy, sponsors said.
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Senate Bill 1624, described by Chairwoman Massie as the "Transparency for Deep Fakes in Political Advertising Act," won an amended favorable recommendation from the committee. The measure requires plain-language disclosures when political advertisements use artificially generated audio or video that depicts a candidate saying or doing something that did not occur, and establishes a 120-day pre-election window for non-incumbents as drafted in the amendment.
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