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Committee backs free downtown parking for Small Business Saturday with ADI contribution
Summary
The Municipal Services Committee recommended council approval of free parking downtown for Small Business Saturday 2025, with Appleton Downtown Incorporated offering $1,600 toward metered parking; the measure passed 5-0 and will go to council next week.
The Municipal Services Committee on Oct. 6 recommended council approval of free parking downtown for Small Business Saturday 2025, with Appleton Downtown Incorporated (ADI) offering $1,600 toward metered parking. The committee voted 5-0 to forward the request to the full City Council.
The request, presented by Abby Novak, marketing director with Appleton Downtown Incorporated, asked the city to waive parking fees for the one-day event to encourage shoppers to visit downtown businesses. "This is a nationally recognized day of shopping that supports a wide range of small businesses from…
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