Carson City DataFi report shows year‑over‑year trip growth; staff cautions on data limits

Oct 13, 2025

CTA staff presented mobile‑device and credit‑card transaction summaries showing a 7.9% increase in trips year‑over‑year and detailed caveats about the DataFi methodology and limitations of credit‑card spending metrics.

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Carson City staff presented preliminary visitor metrics derived from the DataFi platform and separate managed‑panel research, reporting a year‑over‑year increase in trips but stressing the limitations of mobile‑device and credit‑card data.

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