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New Rochelle rolls out communications plan emphasizing video, website revamp and faster response
Summary
John Jones, the city’s new director of communications, presented a plan this week to expand video production, overhaul the city website and move the office from reactive to anticipatory communications.
John Jones, director of communications for the City of New Rochelle, briefed the City Council’s committee of the whole on Oct. 15 on a strategy to expand video production, redesign the city website and build more proactive processes for city messaging.
Jones said the office will emphasize three guiding principles — “timely, trusted, and truthful” — and prioritize quick, accurate information for residents. He said the office is small and described an approach built around scalable templates and a video asset library to get more visual content into the city’s social channels and NRTV.
The presentation outlined staff and vendor roles. Jones said the communications…
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