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County communications reports audience growth, expanded emergency outreach
Summary
The county communications bureau reported notable growth in media mentions, social media followers and earned-equivalency value during the last fiscal year and highlighted new programs — including supervisor snapshots, a refreshed MGTV and multilingual outreach — that officials said improve emergency and routine public information.
Monterey County’s Communications Bureau presented its annual report to the Board of Supervisors on Oct. 21, highlighting growth in traditional and digital engagement and outlining priorities in multilingual outreach and emergency communications.
Director Nick Pascoli reviewed bureau metrics for fiscal year 2024–25, reporting a 19% increase in news releases, a 71% increase in YouTube traffic and triple-digit growth in some web metrics. The bureau cited 8,700 total media mentions and an earned-media equivalency calculated…
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