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Visit Madison updates marketing strategy, debuts trolley and schedules fall event programming
Summary
Staff reported completion of phase one of a marketing study and outlined next steps for website, AI tools, content and a new Madison trolley; staff also listed upcoming events and asked the board for follow-up economic-impact data for Riverfest and Regatta.
Visit Madison staff reported progress on marketing and partnership efforts, highlighted the arrival of a new trolley, and outlined a slate of fall and holiday events at the tourism board meeting.
Staff said a Phase 1 study of marketing work is complete and that Phase 2 will begin with roundtable groups to refine strategy and partner engagement. Staff also said partner recruitment emails for 2026 have been sent and some organizations have already signed up.
One staff presenter summarized takeaways from the Educational Seminar for Tourism Organizations (ESTO) in Phoenix, saying the…
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