Visit Madison updates marketing strategy, debuts trolley and schedules fall event programming
Staff reported completion of phase one of a marketing study and outlined next steps for website, AI tools, content and a new Madison trolley; staff also listed upcoming events and asked the board for follow-up economic-impact data for Riverfest and Regatta.
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Visit Madison staff reported progress on marketing and partnership efforts, highlighted the arrival of a new trolley, and outlined a slate of fall and holiday events at the tourism board meeting.
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