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Commissioners extend Chaffee County Visitors Bureau marketing contract through 2025, plan RFP later this year
Summary
The board approved a one‑year extension for the Chaffee County Visitors Bureau marketing director contract (Scott Peterson/Colorado Standard LLC) through Dec. 31, 2025, and directed staff to issue an RFP for the service later in 2025.
Chaffee County commissioners voted to extend the contract for the county’s Visitors Bureau marketing director, keeping Scott Peterson of Colorado Standard LLC in that role through Dec. 31, 2025, with a slight compensation increase.
County staff asked for a one‑year extension to maintain continuity while preparing a request for proposals (RFP) to solicit competing bids in summer 2025. Commissioners said periodic RFPs are good practice to attract new ideas and to align marketing with evolving county initiatives such as a forthcoming music‑strategy rollout.
Commissioners and some local business commenters said spring visitation appeared to have increased in downtown areas this year and encouraged the Visitors Bureau to coordinate marketing with economic development, conservation goals and town partners. The motion to extend the contract passed by unanimous vote.
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