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IPRTF steering committee discusses social media, Gov 101 content and website updates; staff to develop protocol for posts
Summary
Staff proposed short videos, Gov 101 posts and regular social media content to increase public understanding of the IPRTF and Justice Project; committee recommended simple, community-friendly language and an approval protocol for posts.
Jill (staff member) presented a communications plan built with Jenna that would use short-form videos, curated meeting clips and a ‘Gov 101’ series to explain IPRTF work to the public and asked the steering committee for a thumbs-up to move forward with specific items.
“One of the things Jenna and I talked about was how to really engage people on social media and doing short form videos,” Jill said while sharing a list that included short bios of IPRTF members, pull-quotes or Zoom clips for social posts, and a standing agenda item asking members to identify content to share.
Committee members suggested specific topics and content approaches. Bertie (steering member) said constituents frequently ask where projects stand and recommended highlighting substantial updates such as design work and new hires. Tasha (steering member) recommended basic explainer material: “Why low bails? How do judges determine bail amounts?” and suggested the content must be simple because many community members do not have background knowledge. Raylene suggested linking short social clips to longer committee meeting videos for people who want detail.
Staffing and approvals: Paul (executive-office representative) told the group that the county will soon add a communications hire—Riley Sweeney—to the executive office team; presenters said they will coordinate approvals and recommended a small group sign off on posts before publication. Jill emphasized she and her communications staff will run draft content by subject-matter PIOs when appropriate.
Next steps: Staff will draft a simple protocol outlining who reviews and approves IPRTF social posts and bring back draft Gov 101 topics for committee review. Presenters also noted the Justice Project website will be updated after the next quarterly report arrives from Kayla, and members encouraged direct outreach to local news outlets to republish or link to that site.
