Board approves Target signage changes at Springdale/Belle Mall location

The Board of Adjustment approved a variance allowing Target to replace its front elevation signage at 3150 Belle Mall and to add a new drive‑up sign. The applicant’s consultant Brandon Black of Kimberly Hornet and Associates said Target planned to replace the existing red bull’s-eye with updated text and a white bull’s-eye and to add a drive‑up sign; the existing CVS sign was to remain. Planning staff had reviewed the submittal and provided standard findings for sign variances. Why it matters: Signage changes alter a shopping center’s visibility and wayfinding. The board approved the requested modifications under the standard findings of fact for sign variances. What happens next: Target will finalize the sign installation plan and obtain any required permits from the Building Department and comply with sign code as enforced administratively.