Committee defers beach-advertising standards; asks for design rules and approval process
While approving an alcohol-sales pilot at Loomis Park, the committee deferred decisions on advertising on beach umbrellas and kiosks and directed staff to draft branding and design standards and an approval process to preserve beach aesthetics.
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During discussion of the concession amendment with Boucher Brothers, commissioners split sharply over permitting advertising on umbrellas or kiosks on Miami Beach. Some members said tasteful designer-brand umbrella concepts (citing examples from the Italian Riviera) could complement the beach experience if tightly controlled; others said any advertising "cheapens" the public realm.
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