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Grow Cedar Valley outlines business recruitment, workforce programs and a Cedar Valley population study

3759788 · June 3, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Grow Cedar Valley told council it engaged 18 new prospects since December, completed 55 business visits this fiscal year (32 in Waterloo), plans site-selector visits in September, emphasized foreign direct investment and hired Civic Soul to lead a Cedar Valley population study with stakeholder roundtables June 24.

Katie, representative, Grow Cedar Valley, and Grow Cedar Valley staff gave the City Council and mayor a multi-part update on economic development, business retention and expansion, workforce initiatives and a new population study for the Cedar Valley.

Adrienne Miller, director of business services and advocacy for Grow Cedar Valley, said the organization has expanded business retention engagement across the Cedar Valley and reported 55 business visits completed or scheduled this fiscal year, with 32 of those in Waterloo. "We continue to find that in person engagement is the most effective way to connect with companies," Katie said when describing lead-generation trips and outreach.

The presentation reported 18 new prospects for Waterloo since December. Grow Cedar Valley described recent lead-generation trips that…

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