Fort Atkinson Chamber lays out tourism strategy, events and data plans; proposes Placer AI for visitor analytics
The Fort Atkinson Chamber presented its 2024 recap and 2025 tourism strategy, including a digital‑first marketing shift, new events such as Cheese Louise, a chamber rebrand, and exploration of Placer AI analytics — with staff noting room tax revenue has been roughly steady.
The full story
Logan McCone, marketing and tourism manager at the Fort Atkinson Chamber of Commerce, presented the chamber’s 2024 activities and 2025 strategy to the City Council on June 3, describing a shift toward digital advertising, event support and expanded data collection to guide marketing investment.
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