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Council approves communications contract for Miracle Mile improvements
Summary
The University Park City Council approved a contract with Sunwest Communications to provide dedicated communications and public-relations support for the Miracle Mile Improvements project; staff said the firm will help with messaging, social media, merchant outreach and coordination with other agencies during construction.
The City Council of University Park on Tuesday approved a contract with Sunwest Communications to provide dedicated public-relations and community-engagement support for the Miracle Mile Improvements project, council members said during the meeting.
Why it matters: the Miracle Mile work runs along Lovers Lane, a major east–west corridor with high traffic volumes. City staff said frequent lane closures and traffic shifts will require real-time, proactive outreach to residents, commuters and businesses to reduce disruption and support merchants during construction.
Contract details and staff rationale City staff said Sunwest has worked…
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