Coconino County hears plan to invest in and possibly expand Pepsi Amphitheater seating

Apr 29, 2025

County staff and private operator R Entertainment presented recent revenue, investments and a request to consider infrastructure work and capacity increases at the Pepsi Amphitheater; no formal approvals were made but supervisors signaled interest and asked for budget proposals and a contract renewal.

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County officials and R Entertainment, the venue operator, briefed the Coconino County Board of Supervisors on the Pepsi Amphitheater’s 2024 season performance, recent capital work and potential capacity increases, and discussed next steps including budget requests and an early renewal of the operator’s contract.

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