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Visit Kankakee County presents visitor metrics, plans for 2025
Summary
Nicole Gavin, director of Visit Kankakee County, told the county board that visitors comprised 15.4% of people in the county in 2024 and contributed about 9% of local visitor spending; the bureau previewed event-level data and marketing plans for 2025.
Nicole Gavin, director of Visit Kankakee County, briefed the Kankakee County Board on tourism metrics and marketing plans during the March 11 meeting.
Gavin said 15.4% of people counted in 2024 were visitors (defined for the metric as persons in the area for more than two hours but less than two weeks) and that those visitors accounted for roughly 9% of overall local spending last year.
The announcement included other indicators the bureau uses to measure impact. Gavin told the board that county hotel occupancy rose from…
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