Board hears naming‑rights, digital‑advertising plan; asks staff to draft policy before launch

Tebow Partnerships presented draft valuations and a two‑track marketing plan Friday, recommending that the district begin stadium naming‑rights negotiations at Martin County High School while launching a districtwide digital advertising program that would sell ad placements on school web pages.

The presentation, given by Brian Sikowski of Tebow Partnerships and introduced by district staffer Jennifer DeChazo, said staff toured the three high schools, produced valuations based on facility traffic, school size and event counts, and prepared a standard contract template for long‑term agreements (typically five to 10 years). Sikowski said the market approach pairs one large ‘‘home‑run’’ naming‑rights sale with lower‑entry digital ad inventory (sidebar and IAB standard sizes) to create earlier revenue and funnel…