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Committee endorses 'Walworth County Connect' rebrand for county transit and authorizes resolution
Summary
The Walworth County Transportation Coordinating Committee voted on Dec. 2 to authorize a resolution recommending the county rename its transportation program "Walworth County Connect" with two sub-brands, and to advance the resolution to the County Board.
The Walworth County Transportation Coordinating Committee voted on Dec. 2 to authorize a resolution recommending the county rename its transportation program "Walworth County Connect," with two sub-brands: Walworth County Connect Share for the shared-ride taxi and Walworth County Connect Care for specialized transit. The committee approved placing the resolution before the County Board.
Why it matters: Staff and the consultant said the new name clarifies that the service is provided by Walworth County, not the contractor, and aims to reduce confusion between shared-ride and specialized medical transit. The rebrand will allow the county to roll out new logos, vehicle graphics, a marketing plan and clearer messaging for riders.
Consultant findings: Laura Monagle of Affirm Agency summarized survey and secondary research conducted from Nov. 19 to Dec. 9, 2024. Of 276 total responses, 272 qualified respondents completed the naming survey, exceeding the project's 100-person sample-size goal. Respondents…
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