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District communications specialist reports doubled web traffic, outlines strategic-plan progress
Summary
Rebecca Schwanen, the district's communications specialist, told the board the district has doubled website visits since 2022 and reviewed six strategies from the district's communications portion of its strategic plan, including website improvements, newsletters, mobile app adoption and community outreach efforts.
Rebecca Schwanen, the district's communications specialist, told the Anthony Wayne Local School District Board of Education that the district's communications efforts have increased digital engagement and outlined progress on the communications portion of the district's five-year strategic plan.
Schwanen said the district recorded roughly 729,000 website visits in the first year of tracking, 1.2 million in the second year and about 1.1 million in the most recent 12-month period. She and district staff highlighted tools intended to centralize information and make it easier for families to find schedules, menus and event pages.
Schwanen described six…
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