Commerce Lexington updates Scott County and Georgetown on regional competitiveness plan, digital talent campaign

Commerce Lexington and local partners on Tuesday briefed the Scott County Fiscal Court and the Georgetown City Council on progress under a regional competitiveness plan that covers nine Bluegrass Region counties, saying digital marketing and coordinated site promotion have produced measurable early results.

The presentation described three priorities—job growth, talent attraction and coordinated policy advocacy—and urged continued local investment to sustain a regional brand and recruitment campaign. Andy Johnson, chief policy officer and regional engagement director at Commerce Lexington, summarized results from the first phase of a digital talent campaign and the companion job-attraction work aimed at national site selectors.

The regional plan’s stated goals are to increase good-paying jobs in the region, attract and retain workers, and present coordinated advocacy for state and federal investment. Johnson told the workshop the program launched lookatlex.com as a “live, work, play” talent website and ran a paid digital campaign from October through January that produced roughly 1,000,000 unique impressions, 3,500,000 total impressions, about 20,000 unique visits to the talent website and more than 78,000…