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Committee introduces RS32154 to require disclosure when communications use artificial intelligence
Summary
Representative John Gannon introduced RS32154, requiring clear, conspicuous disclosure when a communication is generated or produced by artificial intelligence; the committee introduced the request unanimously.
Representative John Gannon (District 17) introduced RS32154 to address voice-cloning and other AI-driven impersonation that can deceive consumers. Gannon summarized news reports about AI voice scams and said the bill would require disclosure that a communication is artificial intelligence "in every communication," including chat boxes and telephone calls, subject to limited exemptions for routine business operations.
Gannon said the draft would place the requirement in the Idaho Consumer Protection Act and includes remedies: a private right of action that allows recovery of actual damages or $1,000 (whichever is greater), plus an option for the Attorney General to intervene and pursue civil penalties of up to $10,000 for violations. He said the Attorney General's office had reviewed the draft and suggested edits that were incorporated.
Representative Rubbel moved to introduce RS32154; the committee introduced the request by voice vote and the sponsor said he would stand for questions at the hearing.
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