Task force grapples with ASMI funding request as industry seeks clearer ROI and broader support
The task force heard a detailed defense of Alaska Seafood Marketing Institute funding and broad industry calls for clearer metrics; ASMI and members urged data-driven presentations and processor buy-in to justify state support.
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Task force members pressed the Alaska Seafood Marketing Institute’s case for state matching funds and clearer measurement of marketing results during a lengthy discussion on international and U.S. market strategy.
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