Winter Texans contribute nearly $1.9 billion annually to Rio Grande Valley economy, broadcast reports

Jan 18, 2025

Brownsville TV News reported that roughly 53,000 winter Texans spend the winter months in the Rio Grande Valley and contribute an estimated $1.9 billion annually to the local economy; the broadcast promoted the Winter Texan Expo on Jan. 23 and local attractions that draw seasonal visitors.

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Brownsville TV News reported that roughly 53,000 “winter Texans” come to the Rio Grande Valley during the winter months and contribute a positive economic impact the broadcast estimated at about $1.9 billion annually.

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