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Hartland BID names new director as group pitches Tour of America’s Dairyland stop
Summary
The Village of Hartland’s Business Improvement District introduced new director Stacy Giddings and previewed plans to host a stage of Tour of America’s Dairyland during next year’s Hometown Celebration; board asked organizers to return with logistics for a formal agenda approval.
The Village of Hartland’s Business Improvement District introduced Stacy Giddings as its new director and told the Village Board it is seeking approval to bring a stage of Tour of America’s Dairyland to downtown Hartland on Wednesday, June 24, 2026 — the Wednesday of the village’s Hometown Celebration weekend.
The announcement came during public business introduced by the BID’s president, identified only as Steve, who said the executive committee completed an interview process and hired Giddings. Giddings described her professional background in “marketing, fundraising and event planning” and said she intends to use those skills to “utilize those skills, towards the betterment of the Hartland community.”
Why it matters: The event committee and BID told the board the race drew a strong crowd when it visited Hartland in 2021 and that returning could bring weekend visitors and more exposure for downtown businesses. Organizers said they already have secured fundraising needed for the race stop, but they need village approvals for the date and event logistics.
At the meeting, BID leaders said Tour of America’s Dairyland wants Hartland to host a June 24 stage and that the BID envisions integrating the race with the Hometown Celebration to create a full weekend of events. The BID asked the board to place a confirmation on a future agenda so the group can finalize plans with Tour of America’s Dairyland within the next 45 days. Village staff and trustees discussed likely logistics, including barricades, road closures and the length of the event; organizers estimated it would require about 13 hours of road closures on the route and said most barricades and route infrastructure are provided by the race promoter.
Trustees asked the BID to return with a packet of detailed information — a proposed route, traffic and crowd-control plans, a site plan showing how the race would interact with existing events in Nixon Park including the carnival, and a listing of village resources requested. Several trustees expressed support but wanted specifics before formal approval. Village staff said they can put the item on the next board agenda and that the event would be handled as a special event permitting matter if approved.
Organizers also reminded the village of upcoming BID events including “Creepy Crawls” on Oct. 25 and other seasonal promotions. The BID president asked the board for an appetite check rather than a final vote; trustees agreed to ask staff to place the matter on an upcoming agenda with more complete logistics.
Ending: The board asked BID leaders to collect route plans and resource requests and submit a formal packet for the next meeting so trustees can consider an official date approval and any necessary special-event permits.
