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Make My Move pitches state-funded recruitment program to Riley County commissioners
Summary
A company called Make My Move outlined a proposal to recruit out-of-state households to Riley County using a new state 80/20 grant; presenters and commissioners discussed costs, housing and program timing but took no vote.
Ben Lehi, a representative of Make My Move, presented the company’s relocation-marketing proposal to the Riley County Commission at its June 2 meeting in the County Commission Chamber. Lehi said the firm would use an online marketplace and targeted marketing to recruit households from out of state and connect them to local employers and housing.
The pitch matters to the county because the program aims to increase population, household spending and local tax revenue by bringing 20 households to the region over 12 months, Lehi said. He described a state treasurer–administered grant that lets communities draw up to $250,000 on an 80/20 state/local split to pay for program administration, marketing and relocation incentives.
Lehi said Make My Move focuses on “conversion marketing” — finding people actively looking to move and guiding them through a vetting and fulfillment process. He described a proposed pilot that targets 20 households, includes a…
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