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Santa Rosa staff report progress on economic development plan, note federal limits on a technical partner for Rise & Thrive program
Summary
City staff reviewed implementation of the April 2024 economic development strategic plan, recent outreach to national retailers at ICSC, a preliminary move into film tourism, and operational issues with the Rise and Thrive small-business assistance program after a federal partner withdrew technical support.
Scott Nadair, the city's Chief Economic Development Officer, told the subcommittee the Economic Development Strategic Plan adopted by the City Council in April 2024 remains the division's guiding document and that staff plan biannual and quarterly updates on implementation.
Nadair outlined a series of implementation actions and sought the committee's input on recurring reporting categories. He described the plan's three broad principles—innovation, sustainability and inclusivity—and said staff will return with a more detailed implementation report in August and a second update in November.
On program delivery, Nadair reported the Rise and Thrive program, a city initiative aimed at technical…
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