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Milwaukee County Zoo presents 7–10 year strategic, master-plan refresh; no funding request yet
Summary
Zoo leadership and the Zoological Society presented a strategic plan and a master-plan refresh that prioritize three major exhibit projects and a business plan to grow earned and philanthropic revenue. Presenters said the plan is a vision only and not a request for county funds at this time.
The Milwaukee County Zoo and the Zoological Society of Milwaukee presented a joint strategic plan and a master-plan refresh to the County Parks and Culture Committee on April 8, outlining a 7–10 year vision but making no current funding request.
Amos Morris, the zoo’s executive director, and Jodi Gibson, president of the Zoological Society of Milwaukee, described the process used to craft the plan, which included internal staff work, collaboration with the society and concession partner SSA, and an emphasis on fiscal realism and achievable priorities. “We’re not asking for funds at this time,” Morris said, adding that the Zoological Society’s board has reviewed and adopted the plan as…
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