Board weighs Dayler PR engagement plan, survey and referendum timing amid budget shortfall
Dayler PR presented community‑engagement options — a statistically valid telephone survey, task force and road show — and board members debated survey fatigue, layoffs and whether to prioritize targeted parent outreach or broader referendum planning.
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The Grand Rapids Public School District board on Wednesday received a community‑engagement briefing from Jeff Dayler of Dayler PR and former superintendent Ron Wilkie, who recommended a suite of outreach tools including a scientifically valid telephone survey, stakeholder task forces and a “road show” to meet community groups where they gather.
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