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Seaside market expands food-access programs as CalFresh use rises
Summary
Everyone's Harvest reported higher vendor sales, growing CalFresh/EBT participation and a USDA-backed produce box program at Seaside Farmers Market; staff and council discussed program funding stability and outreach to seniors and students.
Everyone’s Harvest, the nonprofit operator of the Seaside Farmers Market, told the City Council on March 20 that the market has expanded community food programs, increased vendor sales and doubled CalFresh/EBT redemptions since 2023.
The report to the Seaside City Council emphasized the market’s community-food efforts: CalFresh market-match tokens, a FreshRx produce prescription program run with Seaside Family Health Center, edible-education cooking demonstrations, and the USDA-funded Farms Together produce box giveaway. "For every dollar CalFresh shoppers spend, we match it up to $30 a day," said Hester Parker, executive director of Everyone’s Harvest, describing the market-match mechanism that market shoppers use on site.
Council members pressed staff on outreach and…
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