Houston First unveils master plan to expand George R. Brown; project funded by Texas Senate Bill 1057

Mar 6, 2025

Houston First onstage at the George R. Brown Convention Center unveiled a phased master plan to add a new 700,000-square-foot convention building, a 100,000-square-foot plaza and an entertainment district, with officials saying the work will be funded by state incremental hotel-occupancy tax revenue authorized under Senate Bill 1057 (2023).

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Houston First onstage at the George R. Brown Convention Center on a public announcement day unveiled a phased master plan to add a new 700,000-square-foot convention building called GRB Houston South, a 100,000-square-foot plaza and a later entertainment district connecting Discovery Green and the East End. The agency said the work will be funded using the state's portion of incremental hotel-occupancy tax revenue authorized in Senate Bill 1057, passed in 2023, and that the first phase is expected to open in 2028.

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