Council backs new transit sign RFP with local branding direction

The City Council authorized staff to issue a request for proposals (RFP) for new Porterville transit signage and asked that design options incorporate the city's branding, including the city logo, the phrase "All American City" and an Americana color palette. Council discussed sign visibility, legibility at bus stops and the 13-by-18-inch sign size noting that most riders will view the sign while waiting rather than while driving past.