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Wausau CVB asks room-tax commission for three-year contract and bigger allocation to fund data, marketing and events
Summary
Tim White of the Wausau Central Wisconsin Convention and Visitors Bureau told the Wausau Room Tax Commission that his organization seeks a three-year contract and an increase in its room-tax allocation from 40% to 45% to sustain data subscriptions, marketing and event development.
Tim White of the Wausau Central Wisconsin Convention and Visitors Bureau told the Wausau Room Tax Commission that his organization seeks a three-year contract and an increase in its room-tax allocation from 40% to 45% to sustain data subscriptions, marketing and event development.
White said the CVB has been under a two-year contract and described the Zartico data subscription as central to the bureau’s ability to target marketing, support grant matching and report visitor origins and economic impact. He said the CVB secured roughly $355,000 in grant funding recently and cited 2024 visitor spending to Marathon County of about $497,000,000…
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