City unveils 15-month communications master plan, emphasizes optimization and community ambassadors
Consultant-led research and focus groups found Garland's channels were fragmented; staff proposed a three-part master plan (optimization, content strategy, partnerships) with early steps including a social-media strategist, a planned webmaster hire, SEO improvements and a community-ambassador program.
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City communications staff and consultant Magid presented the final communications master plan to the Garland City Council on Aug. 4, summarizing 15 months of research, focus groups and a 1,606-respondent survey.
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