The Lapeer City Downtown Development Authority spent much of its meeting discussing upcoming downtown priorities, including website accessibility, visitor analytics, capital projects and a new local gift-certificate program.

Staff asked the board to consider a quote from Civic Clarity for municipal website services to meet incoming federal ADA requirements. Staff described Civic Clarity as offering a substantially lower annual price ("between 4 to $500 a year plus, like, a setup fee") compared with previous outside vendors and recommended obtaining a full quote to confirm services and update frequency.

The board also discussed revisiting Placer AI, a visitor-tracking tool that could provide event and business-specific attendance metrics. Staff said a neighboring entity recently acquired the service but has not yet begun using it; the DDA will explore whether a partnership or pilot could yield useful data for sponsorships, business retention and recruitment.

On capital projects, staff recommended the executive committee work with the city and city accountant on funding options for Parking Lot Number 9 and the Park Street reconstruction project. Staff suggested decorative street lights to match Nipissing Street and estimated a potential project range of $150,000–$200,000; the DDA has a fund balance but must designate use, noting that tax-capture revenue generally must be spent or identified within five years.

The meeting also highlighted recent downtown programming: "Ladies Night Out" raised about $740 from a recliner raffle and, with vendor receipts, raised over $1,000 for Main Street and the DPA; the Center for the Arts reported 37 students in classes and roughly 606 patrons in the first two weeks of November, with income at 28% and expenses at 18% for the reporting period.

Finally, the board discussed and launched the Downtown Dollars program this month: printed paper gift certificates that customers buy and redeem at participating downtown businesses; businesses return certificates to the program for cash. Staff said marketing collateral (public and business-facing graphics and window hangers) is in development.

The board generally supported directing the executive committee and staff to further research costs and implementation details during the budget cycle and return recommendations to the full board in January.