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DDA reviews downtown priorities: website accessibility, visitor tracking, parking projects and 'Downtown Dollars' launch

Lapeer City Downtown Development Authority · November 20, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Staff presented options for a lower-cost ADA-compliant website, revisited Placer AI visitor-tracking, discussed Parking Lot #9 and Park Street reconstruction ($150k–$200k estimate) and noted a five-year rule on tax-capture funds; the board also launched a paper Downtown Dollars gift-certificate program.

The Lapeer City Downtown Development Authority spent much of its meeting discussing upcoming downtown priorities, including website accessibility, visitor analytics, capital projects and a new local gift-certificate program.

Staff asked the board to consider a quote from Civic Clarity for municipal website services to meet incoming federal ADA requirements. Staff described Civic Clarity as offering a substantially lower annual price ("between 4 to $500 a year plus, like, a setup fee") compared with previous outside vendors and recommended obtaining a full quote to confirm services…

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