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DDA reviews downtown priorities: website accessibility, visitor tracking, parking projects and 'Downtown Dollars' launch
Summary
Staff presented options for a lower-cost ADA-compliant website, revisited Placer AI visitor-tracking, discussed Parking Lot #9 and Park Street reconstruction ($150k–$200k estimate) and noted a five-year rule on tax-capture funds; the board also launched a paper Downtown Dollars gift-certificate program.
The Lapeer City Downtown Development Authority spent much of its meeting discussing upcoming downtown priorities, including website accessibility, visitor analytics, capital projects and a new local gift-certificate program.
Staff asked the board to consider a quote from Civic Clarity for municipal website services to meet incoming federal ADA requirements. Staff described Civic Clarity as offering a substantially lower annual price ("between 4 to $500 a year plus, like, a setup fee") compared with previous outside vendors and recommended obtaining a full quote to confirm services…
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