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Kearney staff used Placer AI to count 589 at Aug. 15 amphitheater concert; city says data will aid sponsorships
Summary
Parks staff reported using Placer AI geofencing to estimate attendance at the Aug. 15 amphitheater concert (589 people, average dwell time ~79–80 minutes). Board members said the data could help attract vendors and sponsors for future events but some noted privacy concerns.
City staff told the Park and Tree Board on Aug. 20 that they have begun using Placer AI, a cellphone‑geofencing analytics tool, to estimate attendance at parks events and that data could help with sponsorship and vendor recruitment.
"For Aug. 15 ... we had 589 people at the concert," Ryan (parks staff) said, adding the tool counts only devices on site for 10…
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