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CCB grants conditional consumption-lounge license to DeepRoots; odor control for outdoor lounges remains unsettled

Cannabis Compliance Board (CCB) · February 21, 2025
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Summary

The CCB approved a conditional consumption-lounge license for DeepRoots Holding Inc. but board members and applicants said objective odor-control standards for outdoor lounges are unresolved and largely left to local jurisdictions.

The Cannabis Compliance Board voted Feb. 20 to grant a conditional retail-attached consumption-lounge license to DeepRoots Holding Inc., while the board and applicants acknowledged lingering questions about how to measure and regulate outdoor cannabis odor.

David Staley told the board DeepRoots had submitted required materials to move to conditional licensure, but that local approvals and a final CCB inspection remain prerequisites to opening. John Marshall, DeepRoots’ chief operating officer, said the company is still searching for a Las Vegas location for the lounge and that a separate Blue Diamond site has design work under way.

Marshall and Brian Pick, DeepRoots’ chief legal officer, said the central regulatory challenge is odor control: indoor lounges can be designed with measurable HVAC and particulate standards, but there is no widely accepted objective standard for outdoor odor. Staff referenced national standards such as ASHRAE for indoor particulates but said outdoor odor thresholds are typically handled by local air-quality experts and ordinance development.

Board members and staff discussed potential approaches—enclosure, local testing, or new municipal standards—but took no immediate regulatory changes. The board approved the conditional license with the understanding that the applicant must complete local approvals and a final CCB inspection before operation.

The decision preserves the applicant’s conditional status while leaving open a policy conversation about whether the state or local jurisdictions should adopt measurable criteria for outdoor consumption-lounge odor.