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Commission approves Bloom development sign plan with conditions on vinyl coverage and tenant-sign sizes
Summary
The commission approved Newell Development’s comprehensive sign plan for Bloom (4601–4613 Winona Drive, case S152025) with conditions including an 18-inch maximum for tenant signs, flexibility on monument-sign placement to avoid vision hazards, and modification of a proposed solid blue window film to a top stripe with a bookend column.
The Monona Plan Commission approved the comprehensive sign plan for the Bloom mixed-use development at 4601–4613 Winona Drive (case S152025), including tenant signage, building identification, a monument sign and a planned mural, but added several conditions and clarifications before final administrative sign approvals.
Sign Art Studio’s Lindsay described the package for Newell Development: a face-lit "Bloom" sign for the apartment building, raceways for three future tenant signs, and a planned mural to be painted by…
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