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Clearlake marketing committee outlines digitized event playbook, signage and park upgrades to draw visitors
Summary
Clearlake's marketing committee discussed building a digital "event playbook," coordination with county advertising, new entry signage and basic park upgrades (bathrooms, water, power) to attract events and tourism; members plan to return with a draft plan in January.
The Clearlake marketing committee met to map a strategy for drawing more visitors and supporting local businesses, focusing on a digitized event playbook, coordinated marketing with county partners and modest infrastructure fixes to make parks event-ready.
Committee members traced the group's early work — "We started doing the wildlife mural contest with the kids," Speaker 1 said — and argued that public art and curated events give visitors activities beyond fishing tournaments. Speaker 2 noted larger marketing efforts already run by county agencies: "They have 200 k annually for the most part, for traditional SEM marketing campaigns," and urged the…
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