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Human Trafficking Commission endorses 'Safety for the Bay' campaign for 2026 events

December 16, 2025 | Santa Clara County, California


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Human Trafficking Commission endorses 'Safety for the Bay' campaign for 2026 events
The Santa Clara County Human Trafficking Commission on Dec. 15 voted unanimously to recommend that the Board of Supervisors adopt "Safety for the Bay," a regional community resource navigator and public-information campaign aimed at major 2026 sporting events including the Super Bowl and FIFA World Cup.

Sharon Deno, director of the South Bay Coalition to End Human Trafficking, said the web-based navigator will list 16 categories of safety violations and provide county-specific links to local service providers. "We are seeking $8,000 from the county, Santa Clara County, to assist with translation and the design costs," Deno said during the commission presentation. The coalition described the product as "local-first," emphasizing quick access to local services and language access for visiting international attendees.

Deno outlined planned placements that include transit systems and public restrooms, and said Solano County and the Valley Transportation Authority (VTA) have committed to placements or outreach partnerships. She described partnerships with a Fresno-based nonprofit building the site, regional volunteer and hotel outreach initiatives, and plans to include national hotlines and county-specific providers (for example, Community Solutions and the YWCA on the sexual-assault entry for Santa Clara County).

Commission members discussed funding and authority to endorse a countywide campaign and agreed the recommendation should be forwarded to the Board of Supervisors for formal adoption. Mayor Gilmore moved the recommendation; the commission approved the motion by roll-call vote. Commissioners and presenters said county adoption would strengthen crowdsourced fundraising, facilitate placements and help coordinate translations and outreach across Bay Area counties ahead of next year's events.

The commission has forwarded the recommendation to the Board of Supervisors for consideration; staff and coalition partners were asked to support the legislative file that will accompany the referral.

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