Aurora Council backs stakeholder-driven retail strategy; staff to develop implementation plan

Dec 16, 2025

Council gave direction to adopt a framework retail strategy and asked staff to pursue ward-by-ward stakeholder engagement and an implementation plan for incentive tools, safety and redevelopment priorities.

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Council member Francois Burger introduced a resolution supporting a retail strategy and asked the Council to endorse stakeholder-driven development of an implementation plan. Janine Rustad, director of planning and business development, presented the framework on Dec. 15 outlining retail health indicators (price per square foot, occupancy, appearance, tenant mix), four center typologies (primary, shadow, microcenters, secondary) and a toolkit of incentives tied to redevelopment goals.

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